Pure Fishing Acquires Fin Nor and Van Staal

December 04, 2019 2 min read 1 Comment

Pure Fishing has announced the acquisition of leaders in saltwater reel Fin-Nor and Van Staal. This merger will position Pure Fishing to become a world leader in saltwater angling and is in keeping with its motto “building the world’s best fishing company one brand at a time.”

Pure Fishing Acquires Fin – Nor and Van StaaL

Pure Fishing is one of the world’s largest suppliers of fishing gear manufactured and sold under some of the sports iconic names. Fin-Nor and Van Staal will join 17 of the most respected brands that make up Pure Fishing’s already impressive portfolio including Abu Garcia, All-Star, Berkley, Chub, Fenwick, Greys, Hardy, Hodgeman, Johnson, JRC, Mitchell, Pflueger, Sebile, Spiderwire, Stern, Ugly Stik, and Penn.

Fin-Nor, formed in 1933 Miami by a group of saltwater captains in search of better gear, landed their first record 525 LB bluefin tuna with a prototype reel. In the years since anglers have recorded an astounding 900 International Gamefish Association (IGFA) records on ever-improving, outperforming Fin-Nor models.

Although a relative latecomer, formed in the 1990s, Van Staal quickly proved itself as a leader in producing reels that can handle the harsh, unforgiving conditions of it’s native Atlantic Ocean fisheries. In only a few short decades Van Staal has succeeded in conquering both Mother Nature & anglers to become a recognized leader is saltwater gear that is as tough as any on the market.

By pairing their newly acquired holdings with the already well-respected PENN brand Pure Fishing aims to establish itself as an authority in heavy-duty, time tested saltwater equipment. At the helm will be their new President of North America and former Fin-Nor Director of Sales Dave Bulthuis.

 


1 Response

matthew
matthew

July 23, 2021

Sad to see this. Not a fan of Penn or Pure Fishing. I liked Fin nor as I could buy parts easy from there web site. Can’t even find a Fin Nor product since covid. Much like Bass Pro acquiring Cabelas, they killed a quality brand.

Leave a comment

Comments will be approved before showing up.


Also in Fishing Articles

How to Read Tide Charts
How to Read Tide Charts

January 23, 2023 10 min read

Read More
Fishing In Florida
Fishing In Florida

September 03, 2021 7 min read

Read More
All About Fishing Charters - What to Expect?
All About Fishing Charters - What to Expect?

August 05, 2021 12 min read 1 Comment

Read More

Subscribe